Unbound are an experienced and trusted SEO Agency based in Hamilton. Search Engine Optimisation (SEO) is a marketing discipline that aims to improve your visibility in search results pages for terms relevant to your brand.
In terms of return on investment (ROI), SEO is one of the most cost-effective of all marketing techniques. A flexible and intelligent SEO strategy can help you to gain a considerable advantage over your competitors. Through increasing your visibility in search engine rankings, SEO enables you to reach new customers whilst improving your bottom line.
But SEO is tough. Your competitors are getting smarter all the time, and the search engines keep changing the rules regarding best practices. The amount of effort required, coupled with the risks of getting it wrong, might have led you to conclude that SEO just isn’t for you. But with increasing numbers of consumers heading online, to ignore the search engines means missing out on some huge opportunities.
SEO is a highly complex discipline comprising many different elements. As SEO is governed by a set of unwritten rules from the search engines like Google (known as algorithms), a successful strategy must be designed to be adaptable. Good SEO isn’t about chasing quick wins and instant results. It’s all about playing the long game, and ensuring that your business can always succeed in the competitive online market.
Choose Unbound Digital Marketing, and our qualified team of digital marketing professionals will tailor an SEO strategy to your unique requirements, leaving you free to get on with business. We have a long and proven track record in delivering results for companies both large and small. Work with us, and expect increased web traffic, more leads, more enquiries, and more sales.[row][column width =”2/3″]
What Is SEO?
SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.
All major search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads.
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Do I Need SEO?
In short – Yes.
Search Engine Optimisation has one of the highest returns on investment out of any form of marketing and it is a form of marketing that keeps on giving and compounding with more effort that is put into it.
Over 80% of people search for products or services online before purchasing, So if you are not popping up in the search results you are missing out on a huge opportunity.[/column][/row]
What Is The Difference Between SEO and SEM?
SEO is Search Engine Optimisation. The goal of SEO is to get your organic rankings higher in the Google search results. SEM on the other hand is Search Engine Marketing. Although they sound similar SEM typically refers to paid search or search advertising. Paid search or Pay Per Click is a great additional strategy to supplement your SEO efforts, and can help enhance relevant traffic. Depending on your particular website, industry and the competitiveness of the keywords you want to go after, we recommend PPC when and where it fits the overall marketing strategy.
Can I Do SEO Myself?
Well you can do. Unbound Digital Marketing does have an one to one SEO training programme which can help you improve the content you are creating, which will help you improve your search rankings. This is really designed for someone, or a team, who have time to create new content.
How Long Does It Take To See Results From SEO?
SEO isn’t an overnight strategy. The first few months are dedicated to making updates to your site and waiting for the search engine spiders to crawl and index the changes. Depending on your website, the amount of work it requires, and the crawl frequency of the search engine spiders, it typically takes 3-9 months to begin seeing new rankings. An increase in traffic is typically a direct result of an increase in rankings. Once your rankings begin to increase, you will also begin to see gradual increases in traffic to your website. Keep in mind that new rankings and traffic are not instantaneous, it takes a few months to complete the necessary updates and get them indexed before you will begin to see these increases.
Why should I continue SEO once I’ve gotten good rankings?
Achieving the rankings is only half the battle. Since the search engines are constantly evolving and updating their algorithms, your rankings can fluctuate from one day to the next. Maintaining current rankings is just as involved as getting new ones; it takes constant research, updates and testing to keep your URL ranking in the top positions. Discontinuing SEO after you’ve achieved rankings will result in a loss of rankings fairly quickly.
Can you guarantee my rankings?
Ethical SEO agencies cannot guarantee something they can’t control, and beware of any company that claims they can. There is no way to know 100% how a site will rank because of the search engine’s constantly evolving nature and to guarantee rankings would be unethical. Also, beware of companies claiming they have a special relationship with Google or can ‘priority submit’ to Google to guarantee ranking positions. This is completely false and untrue, and Google itself warns against companies that make these claims. Some companies like us are a Google Partner, we are recognised by Google for our quality of work and we have a range of Google accreditations to back this up, including Google Analytics Individual Qualifications, Google AdWords Fundamentals and Advanced Qualifications and the Google Ecommerce Qualification. This accreditation is only awarded to us for our work with Adwords and Google does not give anything similar in the realm of SEO.
How We Can Help With SEO?
Unbound Digital Marketing has a number of different SEO programmes to suit any sized business. If you are a small local business we can help get more traffic and more customers to you, or if you are a large ecommerce store selling nationally or internationally we can help get your site in front of more of the right customers and increase sales.
What Does SEO Cost?
Unbound Digital Marketing has SEO Programmes starting from as little as $390 + GST, but we tailor all our programmes to suit each client so that they are getting the maximum return on their investment and new customers and leads through their website.
If you would like to find out more about how Unbound Digital Marketing can help with your SEO and Digital Marketing why not give us a call or email.