Digital Marketing Acronyms Explained
Our industry loves an acronym but what do they all mean. Below you can see 30 popular digital marketing acronyms and their definitions. ALTV – Average Lifetime Value – The lifetime value of a customer to an organisation. CMS – Content Management System – A system used...
Google Shopping Is Now In New Zealand
I thought I saw this just before Christmas, but I thought I must have been mistaken. Google Shopping has finally been released into New Zealand just 4 years after its release in Australia. Google have not really made a song and dance about it, it has just appeared....
Lock Up Your Site, Google Is Coming To Town! Get HTTPS On Your Site Now
What Is HTTPS and How Is It Different From HTTP Hyper Text Transfer Protocol Secure (HTTPS) is the secure version of HTTP, the protocol over which data is sent between your browser and the website that you are connected to. The 'S' at the end of HTTPS stands for...
What Is Net Promoter Score
Net Promoter Score Definition The Net Promoter Score is an index ranging from -100 to 100 that measures the willingness of customers to recommend a company’s products or services to others. It is used as a proxy for gauging the customer’s overall satisfaction with a...
Are longer or shorter ads better?
Having worked in radio for many years, I felt the pull from clients wanting shorter ads, going from 30-seconds (the norm) to 15 seconds. I did, however, have a few brave clients that would do 60-second ads (or at least a combination of 30-second ads and 60-second...
One-Page Websites Are Terrible! – Here’s Why
In the world of digital marketing, trends come and go, but when your desire to be trendy trumps how users find and interact with your website – your website (and business) could be in serious trouble. While one-page websites have their place in the world-wide-web...
Get Your Adwords Sorted For Christmas Sales
November is upon us and we now head into the two busiest shopping months. This is often the peak selling time for many online businesses and NZ shoppers are expected to spend 47% of their holiday gift budget shopping online. Are you using Google AdWords effectively...
The Importance of Image Filenames – SEO Experiment
For those who follow my blog, you will probably know that from time to time I run some SEO experiments. This tries to find out the truth behind what really works to get better search results. In my latest experiment, I have been running I looked at what elements on...
Google To Punish Websites With Popups On Mobile
Google announced that it will be punishing sites that have intrusive popups or interstitials on mobile starting from January 10, 2017. This is in an effort to improve the mobile search experience. “Pages where content is not easily accessible to a user on the...
Make Sure You Are Using The Correct Status Code On Your Redirects
What is an HTTP status code and why should you care about them, if you have a website or a blog? Whenever you enter the address of a webpage in your browser’s address bar, the browser requests data from the server where the page is originally hosted. The web server...
What Are Paid Search Ads?
Paid Search Ads are search ads that appear on search engine result pages of search engines. Google AdWords is by many measures the most popular paid search platform used by advertisers, followed by Bing Ads, which also serves a significant portion of ads on Yahoo....
What Is SEO?
SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines. All major search engines such as Google, Bing and Yahoo have primary search results, where web...
How To Track Your URLs With UTM Codes
If you are doing any sort of campaign online, be it email marketing, banner ads on such websites as NZ Herald, you need to be using UTM codes. UTM what? UTM tagging! UTM stands for “Urchin Traffic Monitor”, Urchin being a web statistic analysis program that Google...
4 Reasons To Not Set Up A New Google Analytics Account When Relaunching Your Site Or Moving Agencies
Don't allow your new agency or website company to create a new analytics account for your website. I have had a case recently where a long term client I have worked with for 3 or 4 years decided to go with another agency. Thankfully they were another Google Partner...
Google Adwords Expanded Text Ads: 10 Things You Need To Know
Expanded Text Ads are coming to Google AdWords. Are you excited? But more importantly, are you ready? Expanded Text Ads were one of several huge AdWords changes Google announced last week– if not the biggest. I still can't believe that Google will soon actually...
Why Every Business Should Be Doing Remarketing
Remarketing, the act of serving ads online to users who previously visited your website, used to be reserved for big companies with bigger budgets. But as self-serve remarketing platforms have come online, remarketing is now an affordable, effective, can’t-miss...
What Is Quality Score And Why Should I Care?
Quality score is a metric recorded in Google AdWords and Bing Ads reporting the combined relevance and historical performance of your ads, keywords, and landing pages in regards to a user’s search query. Quality Score can also be a helpful warning signal when there...
SEO Experiments: Keyword Density – Part One
This is the first in hopefully a long line of SEO experiments I will run, which will dig down and let you know what factors actually affect search rankings and what are actually just made up. One thing I have always wondered about, especially when writing long form...