With the ubiquitous use of smart devices and location tracking, local SEO is more important than ever before. The right strategy can make your business far more visible to customers searching locally for the goods or services you offer.
Given that Google have stated that at least 20% of all searches relate to a location, it’s really important to pay attention to local SEO. This is especially true when you consider that mobile search is expected to leapfrog desktop in the very near future. Currently 40% – 50% of mobile searches relate to a location.
Unbound have a lot of experience working with local businesses and our SEO strategy seeks to maximise the benefits of:
- Google My Business Account
- Online reviews and content
- Local links (fruitful resources can include hotels, local news websites, area guides, bloggers, council websites, local suppliers/customers and relevant directories)
Getting a localised SEO strategy in place is imperative, especially if your business is up against the big players in your field. With Unbound’s approach, you can make the most of this opportunity and get more customers through your door because of it.