LIVE2025: The Ultimate Digital Marketing Series

Data Driven Marketing: Analytics & Privacy Act Compliance

Thursday 29 May 2025 | 8.30am – 12.30pm | WINTEC

2/8 | Workshop

The Details

Analytics & Privacy Act Compliance

Your marketing strategy is only as strong as the data behind it. But are you tracking the right metrics? Are you using customer data responsibly? And with privacy laws changing, are you staying compliant?

This workshop is designed for marketers and business owners who want to make smarter, data-driven decisions while ensuring they meet evolving privacy regulations. Led by experts Quentin Weber and Jason Lerke, this hands-on session will equip you with the skills to collect, analyse, and apply data ethically and effectively.

Date: Thursday 29 May 2025
Time: 8.30am – 12.30pm
Where: Wintec House – The Long Room

Learning Outcomes

Here's what you'll learn

Jason Lerke & Quentin Weber - Google Ads Experts

Data collection is valuable to better understand your business performance across digital. However, you need to do this with a privacy-first approach to ensure you comply with all legal regulations.

That’s why we’ve worked hard to ensure that at the end of this workshop, you will:

  • Understand why tracking data is essential for informed marketing and business growth
  • Know what metrics and conversions matter for your business needs
  • Learn responsible data collection and why it builds customer trust
  • Know the latest NZ Privacy Act changes and what they mean for you
  • Discover compliance tools that can help you with data security
  • Learn about Cookie Management Platform and how they make local and global privacy compliance easier

And of course, you’ll walk away with actionable insights you can use and implement immediately.

What You'll Get

Making sure you succeed

Following the workshop we have a few gifts to help you implement what you have learned. These include: 

  • Workshop notes summarising what we covered during the workshop.
  • Comprehensive resource pack with key takeaways, checklists, and helpful links. 
  • Access to a 45-minute digital marketing consultation to refine your data compliance plan.
Funding

At what cost?

Marketing your business is such a crucial part of growth that we want to make sure that it’s accessible to all local businesses. 

Our workshops are $400 + GST per person. 

For inquiries about available discounts on multiple course bookings or group enrollments, please complete the form below, specifying the workshops you are interested in.

Our team will review your request and provide a tailored plan.

LIVE2025: The Ultimate Digital Marketing Series

Data Driven Marketing: Analytics & Privacy Act Compliance is the second of eight Unbound Academy – LIVE2025: The Ultimate Digital Marketing Series workshops—a year-long series designed to help local businesses master digital marketing and get ahead. Each session dives deep into key areas of marketing, equipping you with the knowledge and tools to drive real results.

Register here.

Complete the form below to register for Data Driven Marketing: Analytics & Privacy Act Compliance, and other workshops in LIVE2025: The Ultimate Digital Marketing Series.

LIVE2025 Event Registration Form

Register to take part in our LIVE2025: The Ultimate Digital Marketing Series Short Course. TSelect a single workshop or multiple workshops to be a part of. Once registration is received, an invoice will be generated and sent - payment is required prior to registration being confirmed.

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LIVE2025: The Ultimate Digital Marketing Series - Workshops(Required)
Please select all workshop/s you would like to register for. Our workshops are $400 + GST per person with funding available through the Regional Business Partners Network (RBP). To learn if you’re eligible for funding or for inquiries about available discounts on multiple course bookings or group enrollments, please specifying the workshops you are interested in and our team will review your request and provide a tailored plan.
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