If you have been using Google Chrome you may have seen an increase in the number of times you get a security warning when you visit some sites.

In February, Google announced Chrome would begin marking all HTTP pages as “not secure” beginning in July 2018 with the release of Chrome 68. That warning will eventually become more prominent with a red icon and label as shown below. Other browsers also have various warnings when a site is not secure.

At the end of July, Google said it has taken several steps for advertisers to manage the transition:

  • Enabled HTTP Search ad clicks to automatically be redirected to HTTPS when it “knows” that your site prefers HTTPS. This will begin rolling out the week of June 11.

  • Launched Ad version history to allow advertisers to update landing page URLs from HTTP to HTTPS without resetting performance statistics.

  • In the next few weeks, Google will start to warn advertisers in AdWords when they’re using HTTP addresses for landing pages.

Don’t worry if you are an Unbound client we are working tirelessly to make sure that your websites and ads will not be affected by any changes.