Christmas is once again upon us and there is a million things to remember to do (and hopefully not forget). Google My Business is a powerful business tool for businesses but often gets forgotten. Here are a few helpful tips to get your Google My Business ready for the holiday season. And remember if you need help with this just give us a call.
Stand out to local shoppers
If you’re a local business, keep your Business Profile on Google updated using Google My Business.
- Update your store hours with your holiday hours
- Add photos of new inventory or your festive store decorations
- Create a Post sharing your holiday events or special services, like gift wrapping
- Provide a welcome offer to thank customers who follow your business and draw in new customers
Show up when people are searching for what you have to offer
Most people will start their holiday shopping by searching, and Google Ads will help your product or business show up. To take advantage of a specific holiday, create a seasonal campaign and consider adjusting your budgets to match search growth for holiday peaks so your ads don’t go dark mid-season. After the holidays, review your past account performance to improve future campaigns.
Get a free personalized plan to help you reach your business goals
Not sure where to start? Give us a call and we will create a personalized plan with Google tools to help you stand out online, reach more customers and work more efficiently during the holidays and throughout the year.
Dive deeper into your holiday marketing plan
If you want to learn more about how to spruce up your holiday marketing plan, watch this free holiday livestream.