Services and channels used
Clear insights & improvements
First Chiropractic, rooted in Napier and Hastings, is a renowned chiropractic care provider in New Zealand. Established with a mission to offer patient-focused care, they combine decades of experience with cutting-edge technology to serve their patients. With a strong presence since 1994 in Napier and 2008 in Hastings, First Chiropractic has been a beacon of health and wellness in the community.
Despite having a digital presence through Google Ads, First Chiropractic was still determining the efficacy of its campaigns. They needed clarity on their digital performance and sought an expert audit to identify areas of improvement. They wanted to optimise their campaigns but required more time and expertise, so they turned to Unbound for assistance.
Aligning strategies to goals
Upon reviewing First Chiropractic’s existing campaigns, we identified areas that lacked structure and precision.Â
Our approach was twofold:
Recognising the importance of accurate data tracking for First Chiropractic, we implemented a full analytics set up. This gave us clear insights on the performance of our advertising campaigns and allowed us to make informed decisions around allocating advertising spend.
We also implemented call tracking when we realised that a high volume of their bookings were made over the phone. This allows us to see which users originated from advertising efforts, compared to which users arrived at First Chiropractic organically.Â
Exponential sales
The strategic changes paid off. First Chiropractic saw a surge in leads for their locations and a significant reduction in their cost per acquisition. The segmentation strategy ensured that the campaigns were laser-focused, leading to enhanced effectiveness.Â
Clear reporting allows for a comprehensive view of ad performance and allows for effective decision making.
Increase in conversions
decrease in CPA
increase in conversion rate
Looking to achieve excellent results?
Your business is already damn good. Let’s make sure your digital marketing is damn good too.
