Case Studies / DTS

High-quality agency reporting equals increased conversions and market share

Rural

DTS 1 - High-quality agency reporting equals increased conversions and market share
The challenge

Getting Found Online

DTS is a New Zealand-owned manufacturer of food-grade stainless steel vats with expertise in advanced refrigeration technologies to service the dairy, beverage, food tech and the broader agribusiness market. DTS proudly manufactures 95% of New Zealand’s milk vats.

 

DTS was looking for better support and quality reporting. Prior to working with Unbound, DTS was working with another agency, and results were not being communicated. DTS did not know the number of leads they had to work with, so they turned to us to get a handle on this information and increase their leads.

The Solution

Build Awareness

the solution graph - High-quality agency reporting equals increased conversions and market share

When DTS came to us, their campaigns were broad and unstructured, their efforts were spread thin with little focus and they had no way of knowing what was working and what wasn’t.

We started by setting up accurate and insightful website analytics that tracked conversions that were meaningful to them. This way we could see which of our efforts worked and where we needed to focus a little more or change tact. 

Next we segmented their campaigns and used a range of Google ad products to create campaigns that were more targeted towards their ideal clients and strategically implemented these.

The outcome

Brand Brilliance

By ensuring our efforts were focused we were able to achieve an incredible increase in conversions, impressions and conversion rates. Not just this, are able to engage the idea clients for DTS and allowing them clear insights as to which are the right products to bring to market, making not only for a more effective campaign, but more effective business overall.

Unbound made the transition from our previous agency easy. They went above and beyond supporting us through this process and have delivered results for us time and again. We are so glad we made the transition to Unbound.

Sarah Middleton, Digital Strategist, DTS

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increase arrow - High-quality agency reporting equals increased conversions and market share

209%

Increase in conversions

increase arrow - High-quality agency reporting equals increased conversions and market share

158%

Increase in impression share

increase arrow - High-quality agency reporting equals increased conversions and market share

104%

Increase in conversion rate

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