One of the biggest challenges facing business is finding good skilled employees. Marketing is no exception to this. Most companies want to find a marketing unicorn that can be multiskilled and grow their business to new heights. These unicorns are few and far between and are worth their gold weight when found.
That’s where a digital marketing agency comes in. In this blog post, we’ll delve into seven compelling reasons why hiring a digital marketing agency is smart for your business, rather than hiring in-house or waiting for that marketing unicorn.
If you don’t understand it, how can you manage it?
Digital marketing is a complex and multifaceted field. From SEO and PPC to Conversion Rate Optimisation, it requires a deep understanding of various strategies and tactics. Hiring a digital marketing agency gives you access to a team of experts with specialised knowledge and experience. They understand the industry’s nuances and can effectively manage your marketing campaigns, freeing up your time to focus on other aspects of your business.
More bank for your buck
Building an in-house marketing team can be expensive. Hiring and training skilled professionals, investing in the latest tools and technologies, and providing ongoing support can quickly consume your budget. On the other hand, when you hire a digital marketing agency, you gain access to a whole team of professionals for less than one full-time employee’s salary. An entire team allows you to maximise your marketing budget and achieve a higher return on investment.
Agencies live and breathe marketing – skill set diversity.
Agencies live and breathe marketing, boasting skill-set diversity. From SEO specialists and SEM maestros to e-commerce experts and data analysts, they bring together a team of professionals with a wide range of expertise. This diversity allows for collaboration, innovative thinking, and the ability to tackle various marketing challenges. With individuals specialising in different aspects of marketing, agencies can develop comprehensive and cohesive strategies that encompass all key areas. Their collective knowledge and experience enable them to stay ahead of trends, adapt to industry changes, and deliver impactful marketing campaigns that resonate with your target audience.
Fresh Ideas & Frank Feedback
One of the advantages of working with agencies is the fresh perspective they bring to the table. Being external to your business, they can provide unbiased and honest feedback on your current marketing strategies. On top of that, their exposure to various industries and clients equips them with deep knowledge and insights enabling them to offer creative ideas and implement strategies that can help your business stand out from the competition.
Latest Technology
Digital marketing is constantly evolving, and new technologies and tools emerge rapidly. It can be challenging for an in-house team to keep up with the latest trends and effectively utilise these tools. However, digital marketing agencies invest heavily in staying up-to-date with cutting-edge technologies. By partnering with an agency, you gain access to state-of-the-art tools and software, ensuring that your marketing campaigns are at the forefront of industry advancements.
Training
Developing and maintaining an in-house marketing team requires ongoing training and skill development. However, staying ahead of industry trends and acquiring new skills can take time and effort. When working with an agency, you benefit from their continuous training and professional development programmes. Their teams are constantly upskilling on the most up-to-date channels, campaigns and methods, meaning your campaigns will always use the latest strategies and best practices.
Tough to Hire & Hard to Vet
As we said at the blog’s beginning, finding a marketing unicorn can be challenging. Finding the right individuals with the desired skills and fit for your team requires careful consideration. Evaluating their capabilities and ensuring their expertise can be time-consuming and demanding. However, agencies have already navigated the intricacies of talent acquisition and vetting, assembling teams of skilled professionals. Their proven track record and ability to showcase successful projects provide reassurance of their capabilities. By collaborating with an agency, you gain access to a pool of experienced marketing experts, avoiding the headache of vetting on your own.
In today’s ever-changing digital landscape, hiring a digital marketing agency offers numerous advantages over building an in-house team. From accessing diverse skill sets and fresh ideas to leveraging the latest technology and benefiting from ongoing training, agencies provide a cost-effective and efficient solution for your marketing needs. So, why struggle with the complexities of digital marketing alone when you can have a team of experts by your side? Partnering with a digital marketing agency ensures that your marketing efforts are in capable hands, allowing you to focus on what you do best —growing your business.
