You Need Video Marketing – The Data Proves It.

The digital landscape has transformed dramatically over the past few years, and the numbers tell an undeniable story: video isn’t just part of the marketing mix anymore—it’s the dominant force. The data shows that 89% of businesses now use video marketing as an effective strategic tool, up from 63% in 2022. For good reason too, this explosive growth is responsible for a serious shift in consumer behaviour and increased economic growth for those businesses that have embraced the medium. As we navigate through 2025, video is one of the few things businesses can no longer afford to avoid. 

The evolution of content consumption.

Remember when a well-written blog post was enough to capture your audience’s attention? Those days are rapidly fading. Today’s consumers watch an average of 19 hours of online video per week—a staggering 47% increase since 2020. More mind-blowing are the reported retention rates: people retain 95% of a message when they watch it in video format, compared to a mere 10% when reading text. For marketers, this translates directly to results: brands using video marketing grow their year-over-year revenue 49% faster than brands that don’t.

Break down the barriers.

While many businesses once cited cost as their primary barrier to video creation, that number is plummeting. The reason? The cost of getting professional video made has decreased significantly, and as audiences crave authenticity and connection, phone created video has soared in popularity. Small businesses are now playing in the same arena as major brands, and the results speak for themselves: businesses using smartphone-created video content report a 28% higher engagement rate for organic content. Although budget affects the scale of the production, it shouldn’t inhibit quality, meaning that small businesses, can appear anywhere that the big brands do. 

The SEO secret weapon.

Websites with embedded videos are 53 times more likely to reach Google’s first page making them a goldmine for SEO. Pages with video content keep visitors engaged two and a half times longer than pages without video. On YouTube, now the world’s second-largest search engine, users watch over 1 billion hours of video daily. The platform processes more than 3.7 billion searches per month—second only to Google itself. This means that not only should you be using video for content, but running video advertising is almost as integral to the modern marketing plan, as running search ads – with the added benefit of being far more adept at conveying story and forming a connection with your ideal clients. 

The conversion catalyst.

Video marketing isn’t just about engagement—it’s a conversion powerhouse. Product videos can boost purchase intent by over 60%, more if the product is presented by a trusted individual like a influencer (or friend in a product review), while landing pages featuring video see conversion rates increase by up to 80%. Email campaigns that include video have been known to see click-through rates increase by up to 96%. Perhaps most impressively, over 90% of businesses report gaining new customers (not followers or fans) specifically through social media video content.

A mobile revolution.

Mobile video consumption rises by 100% every year, and 92% of users watching video on mobile will share videos that resonate with them with others. Currently, mobile video ads generate 83% higher engagement than traditional television commercials. The average user spends 52 minutes per day watching videos on their mobile device, creating a massive opportunity for marketers to reach their audience.

Social media impact.

The statistics across social platforms are equally impressive. TikTok users spend an average of 95 minutes per day on the platform, while Instagram reports that Reels generate 40% higher engagement than traditional posts. LinkedIn users are 20 times more likely to share a video than any other type of post, and tweets with video attract 10 times more engagements than those without.

ROI and business impact.

The financial impact of video marketing is clear: businesses investing in video grow revenue 49% faster year-over-year than those who don’t. The average ROI on video marketing campaigns is also increasing, with 94% of marketers saying video has helped increase understanding of their product or service. Even more telling, 93% of video marketers report a positive ROI, a significant increase on previous years.

Customer behavior and preferences.

Modern consumers are speaking clearly through their actions: 87% say they’ve been convinced to purchase a product or service by watching a video. But it’s not just B2C consumers who prefer video content for product knowledge, trust, and decision making. When researching products, 83% of B2B buyers would prefer to tour a product via video rather than in written format. Additionally, 96% of these buyers say they’ve watched an explainer video to learn more about a product or service. While 95% of B2B buyers say video plays an important role in moving forward with a purchase.

As we look to the future, the growth of video in marketing shows no signs of slowing. By 2026, video is projected to account for over 80% of all internet traffic. The importance of social video is also increasing, with buyers finding short-form social video content helpful in informing their buying decisions. In the tech sector, social video has become the most compelling and trusted format influencing consumers globally and, for many, it is second nature to seek videos on YouTube to help with decision making and purchasing.

Remember, behind these statistics are real opportunities for businesses of every size. Video marketing isn’t just about numbers—it’s about connecting with your audience in the most effective way possible. Whether you’re a startup filming on a smartphone or an enterprise with a full production team, the data shows that video content should be at the core of your marketing strategy.

Ready to harness the power of video marketing? The numbers don’t lie—there’s never been a better time to start. Your audience is waiting to hear your story, and video is demonstrably the most effective way to tell it.

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