Shopping Ads

Your products front and centre.

Selling a product? Let your customers see what you’re selling right from wherever they’re browsing.

digital advertising specialists at unbound
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Shopping directly from search.

Catch the eye of customers searching for your product with targeted shopping campaigns.

With data-driven strategies and regular tweaks, we boost your brand’s visibility and increase conversion rates.

Case Studies

Looking for results? We’ve got ‘em.

Check out some of our client wins.

11 years together

"Unbound have a wealth of knowledge for improving online marketing"

Boyd Motorcycles Client Case Study Logo
11 years
of wins
6 years together

"The results we've seen in our online marketing campaigns really speak to the knowledge and dedication of the Unbound team."

Gallagher - Shopping Ads
6 years
of wins
7 years together

"We're happy to say we've had a record-setting year, and Unbound has been a huge part of that success!"

SOLO NZ - Shopping Ads
7 years
of wins

Why Unbound

Damn good. Always.

We don’t do flashy promises or overinflated claims. We put in the hours, the sweat, and the brainpower to ensure you get results that matter.

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Unfortunately, getting found by Google isn’t as easy as just showing up. We keep up with Google’s ever-changing preferences to ensure you’re always in its good graces.

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We’re one of only 24 Google Premier Partners in New Zealand. So it’s not just us saying we’re awesome, Google also says that we’re a leading digital marketing agency.

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Like any good partner, we keep you in the loop and send monthly reports detailing our work and the results.

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We’re marketers with the data smarts to apply it digitally.

Google Premier Partner 2024.

We’re usually pretty humble. But we are also proud to be in the top 3% of agencies across New Zealand and Australia.

Thanks for the recognition Google.

Unbound is a Google Premier Partner 2024

Our Culture

Celebrating Commitment

Being damn good isn’t just our catchphrase. It’s our commitment to our team. 

We’re an agency without the pretence, where people are valued above all else. At Unbound, we believe in transparency and honesty; if there’s lettuce in your teeth, we’ve got your back.

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How we work.

We hate the one-size-fits-most BS as much as you do, which is why our strategies are bespoke. But don’t worry, we keep things straightforward and clear. 

Typically, our clients start with the following process:

Getting to know you

Our first meeting is a no-pressure chat to help us understand your business. We’ll delve into what makes your business tick, your challenges, your marketing goals, and the strategies and tools you are or have been using. Our aim is to understand exactly how we can best help your business.

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Research & Strategy

We’ll conduct a thorough analysis of your current marketing strategies, website, and online presence (don’t worry, we won’t stalk your private Facebook accounts).

Our goal is to identify areas for improvement and opportunities to drive growth, which we’ll use to craft a custom digital marketing strategy tailored to your business goals.

Taking the next step

We’ll set up another catch-up to share our detailed proposal outlining the strategy, timelines, and investment required. With your approval, we’ll seal our partnership with a service agreement.

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Making it official

Now for the good stuff. Our team will begin creating and implementing your bespoke digital marketing plan based on your proposal. Buckle in; here’s where we get a bit obsessive (in a good way) about optimising everything for success.

Optimisation

Transparency and continuous improvement are at the heart of our approach. Most of our clients are with us for the long haul, and they know we take our partnerships very seriously. Expect regular, insightful reports on your marketing performance and ongoing strategy refinement. Setting and forgetting? Not our style.

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Google Ads Insights

An unbound perspective.

Got questions?

Shopping Ads are product-based ads in the Google Ads suite, that include an image, title, price, and store name. They appear on Google Search results and Google Shopping, and sometimes on other Google properties.

Shopping Ads are created based on a product feed, through Merchant Centre from your website or a list you provide. Google uses this feed to match your products with relevant search queries. When a user searches for a product that matches your feed, your ad may appear with a product image, title, price, and store information.

Shopping Ads help increase visibility for your products with rich, visual content. They can drive more qualified traffic to your site and improve click-through rates by providing users with detailed product information before they click.

You can track performance metrics like clicks, impressions, click-through rate (CTR), and purchase conversions and conversion value through Google Ads. We also integrate Google Analytics for deeper insights and share these with you with regular reporting.

Shopping Ads typically use a cost-per-click (CPC) bidding model, where you pay when a user clicks on your ad. Costs depend on factors like competition, product pricing, and bid strategy. You can set a daily, weekly or monthly budget to ensure that marketing budgets are maintained. 

So what's the hold up? Let's chat.

Your business is already damn good. Let’s make sure your digital marketing is damn good too.

60+ Reviews
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