YouTube Ads

Catch eyes on YouTube.

Turn views into conversions with YouTube ads in front of the right audience.

digital advertising specialists at unbound
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Engage, entertain & convert.

We create great video and combine it with great strategy to put you in front of your customers while they browse YouTube.

We can audit your account or start fresh – either way, we start with strategy and continually optimise to ensure success. 

Case Studies

Looking for results? We’ve got ‘em.

Check out some of our client wins.

11 years together

"Unbound have a wealth of knowledge for improving online marketing"

Boyd Motorcycles Client Case Study Logo
11 years
of wins
6 years together

"The results we've seen in our online marketing campaigns really speak to the knowledge and dedication of the Unbound team."

Gallagher - YouTube Ads
6 years
of wins
7 years together

"We're happy to say we've had a record-setting year, and Unbound has been a huge part of that success!"

SOLO NZ - YouTube Ads
7 years
of wins

Why Unbound

Damn good. Always.

We don’t do flashy promises or overinflated claims. We put in the hours, the sweat, and the brainpower to ensure you get results that matter.

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Unfortunately, getting found by Google isn’t as easy as just showing up. We keep up with Google’s ever-changing preferences to ensure you’re always in its good graces.

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We’re one of only 24 Google Premier Partners in New Zealand. So it’s not just us saying we’re awesome, Google also says that we’re a leading digital marketing agency.

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Like any good partner, we keep you in the loop and send monthly reports detailing our work and the results.

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We’re marketers with the data smarts to apply it digitally.

Google Premier Partner 2024.

We’re usually pretty humble. But we are also proud to be in the top 3% of agencies across New Zealand and Australia.

Thanks for the recognition Google.

Unbound is a Google Premier Partner 2024

Our Culture

Celebrating Commitment

Being damn good isn’t just our catchphrase. It’s our commitment to our team. 

We’re an agency without the pretence, where people are valued above all else. At Unbound, we believe in transparency and honesty; if there’s lettuce in your teeth, we’ve got your back.

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How we work.

We hate the one-size-fits-most BS as much as you do, which is why our strategies are bespoke. But don’t worry, we keep things straightforward and clear. 

Typically, our clients start with the following process:

Getting to know you.

Our first meeting is a no-pressure chat to help us understand your business. We’ll delve into what makes your business tick, your challenges, your marketing goals, and the strategies and tools you are or have been using. Our aim is to understand exactly how we can best help your business.

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Research & Strategy.

We’ll conduct a thorough analysis of your current marketing strategies, website, and online presence (don’t worry, we won’t stalk your private Facebook accounts).

Our goal is to identify areas for improvement and opportunities to drive growth, which we’ll use to craft a custom digital marketing strategy tailored to your business goals.

Taking the next step.

We’ll set up another catch-up to share our detailed proposal outlining the strategy, timelines, and investment required. With your approval, we’ll seal our partnership with a service agreement.

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Making it official.

Now for the good stuff. Our team will begin creating and implementing your bespoke digital marketing plan based on your proposal. Buckle in; here’s where we get a bit obsessive (in a good way) about optimising everything for success.

Optimisation.

Transparency and continuous improvement are at the heart of our approach. Most of our clients are with us for the long haul, and they know we take our partnerships very seriously. Expect regular, insightful reports on your marketing performance and ongoing strategy refinement. Setting and forgetting? Not our style.

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Insights

An unbound perspective.

Got questions?

YouTube Ads are video ads displayed on YouTube and Google video partner sites. They can appear before, during, or after other videos, or in search results and on the YouTube homepage. At Unbound we can help with Video creation through our Unbound Studio services, or we can work with pre-existing video assets.

Here at Unbound we use a variety of strategies to work with your budget to get you the best possible results.

Costs for YouTube Ads vary based on factors like targeting, competition, and ad quality. You can choose a cost-per-view (CPV) or cost-per-thousand-impressions (CPM) bidding strategy and set your budget accordingly.

  • TrueView In-Stream Ads: Skippable ads that play before, during, or after other videos. Viewers can skip the ad after 5 seconds.
  • TrueView Discovery Ads: Ads that appear in YouTube search results, the YouTube homepage, or related videos. These ads include a video thumbnail and text.
  • Bumper Ads: Non-skippable, short ads (up to 6 seconds) that play before a video.
  • Non-Skippable In-Stream Ads: Ads that play before, during, or after a video and cannot be skipped. They are usually 15-20 seconds long.
  • Overlay Ads: Semi-transparent ads that appear over the lower 20% of a video.
  • Sponsored Cards: Ads that appear as small, interactive cards within a video, promoting relevant products or services.

Once we have set goals from you, and we have crafted a campaign to suit, we set specific targets that we can track through metrics such as views, clicks, view-through rate (VTR), click-through rate (CTR), and conversions through Google Ads. We also integrate Google Analytics for deeper insights and share these with you with regular reporting.

Yes, Google Ads (YouTube Ads are part of the Google Ads suite) offers advanced targeting options to help you reach your ideal audience. You can target users based on demographics, geographic location, interests, and even specific behaviors like search history. This allows for highly focused campaigns that can yield better results and a higher return on investment.

So what's the hold up? Let's chat.

Your business is already damn good. Let’s make sure your digital marketing is damn good too.

60+ Reviews
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