Are Your Customers Finding You Online?
Unbound Digital Marketing offer a free no strings attached SEO Website Audit to find out how easy it is for your customers to find you online.
Unbound Digital Marketing looks under the bonnet of your website and looks at ways you can improve it to make it more easily found online by your customers.
What We Look At In Our SEO Website Audit
Organic search is made up of two key components
Relevance and Authority
Relevance determines what your pages will rank for and authority determines how well.
Search engines like Google consider over 200 ranking factors in determining where to place your site in their SERPs (search engine result pages), but most of them either relate to relevance or authority, or you don’t need to worry about them to form a basic understanding of SEO.
Search engines ultimately have one goal: to give users the best result for their search. They’ve evolved drastically over the years in an effort to beat the people who try to game the system, and they’re going to keep doing that. A common mantra among web marketers and developers is “don’t build websites for search engines, build them for people.” This can be very powerful advice, since how search engines behave is constantly moving towards interpreting the web more like humans. That doesn’t mean you should completely ignore SEO, but it’s a good reason to take a step back from the complexity of SEO, and see the forest for the trees.
Scammy or complicated tactics to win rankings come and go, but the two main pillars of SEO, relevance and authority, have been around since the beginning – and they’re here to say.
So our SEO Website Audit looks at factors that relate to relevance and authority of your website and give you a clear picture of how well you are doing versus your competitors online.
Who Should Get A SEO Website Audit
Planning to update your website and don’t know where to start.Have just completed a new website through a web designer but need help getting it found online. (See Why You Should Hire An SEO Specialist and Not Your Web Designer For SEO)
Have an existing website and just want more traffic going to the site so you can get more leads or sales.
Everyone in business that has a website should really be looking at their website periodically to find out how it can help improve the marketing of the business. A website can often act like another sales person on you team, but if it is not even leaving the office it is not going to be effective in finding new business.